Earlier this week, we touched on the San Francisco 49ers difficulties this off-season. While they have no doubt taken a step back on the field, they are instilling some new techniques to try and better reach their players…
With an average roster age of 25.2, the 49ers recognize they’re attempting to reach people that communicate and absorb information in a new way…..
The Niners have made a host of changes this spring under their first-year head coach. Some examples include:
» Meetings that frequently lasted two hours or more have now been broken into 30-minute blocks with 10-minute breaks.
» The introduction of enhanced digital playbooks that help more visual learners by including video clips alongside drawn-up plays.
» Sending alerts to players’ calendars instead of distributing a printed schedule. Said Tomsula: “We haven’t handed out a piece of paper to a player this year and they love it.”
These new methods are all designed with the same goal in mind: Connect with young people with shorter attention spans and the preference to do multiple things at once, usually with their phone.
[NFL.com]
